Select (apéritif)

Select is a renowned Italian apéritif that originated in the historic city of Venice in 1920. The drink was created during a period when the culture of aperitifs was flourishing in Italy, particularly in Venice, a city famous for its unique culinary and beverage contributions to the world. Select stands out for its distinctive blend of 30 botanicals, including juniper berries and rhubarb, which contribute to its rich, complex flavor.

History

The history of Select begins in the early 20th century, at a time when the social scene in Venice was evolving. The Pilla Brothers, who were passionate about crafting unique spirits, created Select as an alternative to the more bitter-tasting aperitifs available at the time. Their goal was to offer a more balanced and versatile drink that could appeal to a wider audience. Select quickly became a staple in Venetian bars and was integral to the creation of the now-iconic Spritz, a cocktail synonymous with the Venetian aperitivo culture.

Production

The production of Select is a carefully guarded process, emphasizing the importance of its botanical ingredients. The exact recipe remains a secret, but it is known that the apéritif is made by infusing alcohol with a blend of 30 botanicals, including the key ingredients of juniper berries and rhubarb. This infusion is then blended with water and sugar to create Select's signature taste, which is both slightly sweet and pleasantly bitter.

Tasting Notes

Select is characterized by its deep red color and complex aroma. Tasters often note the presence of botanicals, with juniper and rhubarb being particularly prominent. The flavor is a balance of sweet and bitter, making it an ideal base for cocktails or to be enjoyed on its own, traditionally served with a large olive and a twist of lemon peel to enhance its flavors.

Cultural Significance

In Venice and throughout Italy, Select has become more than just a drink; it is a part of the cultural fabric. The ritual of the aperitivo, where friends and family gather in the early evening to enjoy a drink and light snacks before dinner, is central to Italian social life. Select, with its rich history and versatile flavor profile, is often the choice for these occasions, embodying the spirit of the Venetian aperitivo.

Cocktails

One of the most famous cocktails made with Select is the Venetian Spritz. The traditional recipe calls for: - 1 part Select - 1 part soda water - 1 part Prosecco This mixture is served over ice in a large wine glass, garnished with a green olive and a slice of lemon. The Venetian Spritz is celebrated for its refreshing taste and has become a symbol of the leisurely, convivial lifestyle associated with Venice.

See Also

• Apéritif and digestif
• Italian cuisine
• Cocktail
• Venice