Sensa (diet)

Sensa is a brand of diet aid created by Dr. Alan Hirsch, a neurologist and psychiatrist who specializes in the study of smell and taste. The product was marketed as a weight loss tool that worked by enhancing the smell and taste of food, thereby making users feel full faster and eat less.

History

Dr. Alan Hirsch developed Sensa based on his research into the impact of smell and taste on appetite. He theorized that enhancing these senses could trick the brain into thinking the body is full, even when it is not. This concept, known as "sensory-specific satiety," became the basis for the Sensa diet.

Product

The Sensa diet product was a powder that users sprinkled on their food before eating. The powder was designed to enhance the smell and taste of the food, making it more satisfying and reducing the desire to eat more. The product was available in a variety of flavors to suit different types of food.

Controversy and Legal Issues

Despite its initial popularity, Sensa faced significant controversy and legal issues. In 2014, the Federal Trade Commission (FTC) charged the makers of Sensa with deceptive advertising for making unfounded weight loss claims. The company agreed to pay $26.5 million to settle the charges.

Effectiveness

The effectiveness of Sensa has been widely debated. While some users reported weight loss while using the product, others did not see any significant changes. Additionally, the FTC's charges against the company raised questions about the validity of the product's claims.

Conclusion

While the concept of sensory-specific satiety is scientifically valid, the effectiveness of Sensa as a weight loss tool is questionable. The product's legal issues and the controversy surrounding its claims have also cast doubt on its credibility.

See Also

• Weight loss
• Dietary supplement
• Federal Trade Commission
• Dr. Alan Hirsch

References

• 
  Alan Hirsch (neurologist) Cusp Conference 2009