Shredded wheat

Breakfast cereal made from whole wheat

For other uses, see Shredded wheat (disambiguation).

Shredded Wheat brand logo

Shredded wheat is a breakfast cereal made from whole wheat. It is manufactured by shredding cooked wheat into long strands and then forming them into pillow-shaped biscuits. These biscuits are then baked to achieve a crisp texture. Shredded wheat is known for its simple ingredients and high fiber content, making it a popular choice for health-conscious consumers.

History

Early advertisement for Shredded Wheat, 1899

The invention of shredded wheat is credited to Henry Perky, who developed the cereal in the late 19th century. Perky's idea was to create a nutritious and easily digestible food product. He patented the process of making shredded wheat in 1893 and began production in Niagara Falls, New York. The cereal gained popularity due to its health benefits and unique texture.

In 1901, the Shredded Wheat Company was established, and the cereal was marketed as "The Natural Food". The company emphasized the simplicity and purity of the product, which contained no added sugar or preservatives. Shredded wheat became a staple in American households and was later introduced to international markets.

Production Process

The production of shredded wheat involves several key steps. First, whole wheat grains are cooked in water until they are soft. The cooked wheat is then passed through shredding rollers, which cut the grains into long, thin strands. These strands are layered and formed into biscuits, which are then baked at high temperatures to achieve a crisp texture.

The baking process is crucial to the final product, as it ensures the biscuits are dry and crunchy. This texture is what makes shredded wheat distinct from other cereals. The biscuits can be eaten whole or broken into smaller pieces, depending on consumer preference.

Varieties

Two shredded wheat biscuits

Shredded wheat is available in several varieties. The original form consists of large biscuits, which are often served with milk and sugar. Over time, manufacturers have introduced bite-sized versions, which are more convenient for snacking and easier to eat.

Bite-sized shredded wheat

Some variations of shredded wheat are coated with sugar or flavored with ingredients such as honey or cinnamon. These flavored versions cater to consumers who prefer a sweeter taste.

Cultural Impact

Shredded wheat has been featured in various advertising campaigns throughout its history. Early advertisements highlighted its health benefits and natural ingredients. The cereal was often marketed as a wholesome breakfast option for families.

Newspaper ad for Shredded Wheat factory

In the early 20th century, shredded wheat was associated with sports and physical fitness. Advertisements often depicted athletes and promoted the cereal as a source of energy and strength.

Related Pages

• Breakfast cereal
• Whole grain
• Henry Perky
• Cereal processing