Smorz

Kellogg’s Smorz Cereal (2016) 3

Smorz is a breakfast cereal produced by Kellogg's, which was first introduced to the market in 2003. The cereal is inspired by the traditional campfire treat s'mores, aiming to capture its unique combination of graham cracker, chocolate, and marshmallow flavors in a convenient, ready-to-eat cereal form. Smorz cereal consists of chocolate-coated graham cracker cereal pieces mixed with marshmallow bits, designed to mimic the taste and texture of real s'mores.

History

Smorz was launched by Kellogg's in 2003 as part of its strategy to expand its breakfast cereal line with innovative flavors that appeal to both children and adults. The cereal quickly gained popularity due to its unique flavor profile, reminiscent of s'mores, a beloved treat often associated with outdoor activities and campfires. Despite its initial success, Smorz was discontinued in 2013, leading to disappointment among its fans. However, responding to consumer demand, Kellogg's brought Smorz back to the market in 2015. The cereal has since seen periods of being discontinued and reintroduced, reflecting Kellogg's strategy of leveraging nostalgia to drive sales.

Product Description

Smorz cereal features a blend of flavors and textures that aim to replicate the experience of eating a s'more. The cereal pieces are shaped like graham crackers and coated in a chocolate flavor, while the marshmallow bits add a soft, chewy texture to the mix. The combination of crunchy cereal and soft marshmallows in a chocolatey context is designed to provide a satisfying breakfast option for s'mores enthusiasts.

Marketing and Reception

Kellogg's marketing strategy for Smorz has heavily relied on nostalgia, targeting consumers who have fond memories of making s'mores. The packaging often features imagery associated with camping and outdoor activities, reinforcing the connection between the cereal and the traditional campfire snack. Smorz has received a mixed reception from consumers and critics. While many praise its innovative flavor and enjoy the novelty of having a s'more-flavored cereal, others have criticized it for being too sweet or straying too far from the nutritional profile expected of a breakfast cereal.

See Also

• Kellogg's
• Breakfast cereal
• S'mores
• List of breakfast cereals