Splash Corporation

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Splash Corporation is a prominent Filipino company specializing in manufacturing, distributing, and marketing personal care products. Founded in 1985 by Dr. Rolando B. Hortaleza and Dr. Rosalinda A. Hortaleza, Splash Corporation has grown from a humble startup into one of the leading players in the Philippine personal care industry. The company's product portfolio includes skin care, hair care, and beauty products, catering to a wide range of consumers both in the Philippines and internationally.

History

Splash Corporation was established in 1985 when the Hortaleza couple decided to venture into the personal care industry by creating a small laboratory in their backyard. Initially, the company focused on producing a single product, a papaya soap, which quickly became popular due to its quality and affordability. This initial success paved the way for the expansion of their product line and the gradual growth of the company.

Over the years, Splash Corporation has expanded its reach beyond the Philippine market, exporting products to various countries around the world. The company has also diversified its product offerings, introducing new brands and product lines to cater to the evolving needs of its consumers.

Products and Brands

Splash Corporation's product range includes several well-known brands in the personal care industry. Some of its flagship brands include:

• SkinWhite - A line of whitening products that includes soaps, lotions, and creams designed to lighten skin tone and provide even skin color.
• Maxi-Peel - A brand known for its exfoliant solutions, which are aimed at treating acne, removing dead skin cells, and promoting skin renewal.
• Vitress - A hair care brand that offers a range of products for hair treatment and styling, including hair polishes and serums for smoother, shinier hair.
• Extraderm - A skin care brand that provides a variety of products for facial care, including exfoliants and cleansers.

Corporate Social Responsibility

Splash Corporation is committed to giving back to the community through various Corporate Social Responsibility (CSR) initiatives. The company focuses on health, education, and environmental sustainability projects, aiming to make a positive impact on society and the environment.

Expansion and International Presence

With a strong domestic presence, Splash Corporation has also made significant strides in establishing its brand internationally. The company exports its products to over 40 countries, including the United States, Middle East, and several Asian countries. This international expansion has helped Splash Corporation to build a global brand and reach a wider audience.

Challenges and Opportunities

Like any company, Splash Corporation faces its share of challenges, including intense competition in the personal care industry, changing consumer preferences, and the need for continuous innovation. However, the company also sees these challenges as opportunities to strengthen its market position, enhance its product offerings, and expand its global reach.

Conclusion

Splash Corporation has established itself as a key player in the personal care industry through its commitment to quality, innovation, and social responsibility. As the company continues to grow and expand its product lines and international presence, it remains dedicated to providing consumers with high-quality personal care products that meet their needs and preferences.

Splash Corporation Resources
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