Steinlager

Steinlagerlogo

Steinlager is a brand of beer produced by the New Zealand brewing company Lion Nathan. It is one of the most well-known and widely consumed beers in New Zealand and has a significant presence in international markets.

History

Steinlager was first brewed in 1958 in response to a challenge by the New Zealand government to create a beer that could compete with imported lagers. The original Steinlager, now known as Steinlager Classic, was developed by Lion Nathan and quickly became popular due to its distinctive taste and high quality.

Varieties

Steinlager offers several varieties of beer, each with its unique flavor profile:

• Steinlager Classic: The original Steinlager beer, known for its crisp and clean taste.
• Steinlager Pure: Introduced in 2007, this variety is brewed with all-natural ingredients and no additives or preservatives.
• Steinlager Tokyo Dry: A modern take on the classic lager, inspired by Japanese brewing techniques.

Production

Steinlager beers are brewed using high-quality ingredients, including malted barley, hops, yeast, and water. The brewing process involves several stages, including mashing, boiling, fermenting, conditioning, and packaging. The company places a strong emphasis on quality control to ensure consistency and excellence in every batch.

Awards and Recognition

Steinlager has received numerous awards and accolades over the years, both domestically and internationally. It has been recognized for its superior taste, quality, and innovation in brewing.

Marketing and Sponsorship

Steinlager has been involved in various marketing campaigns and sponsorships, particularly in the realm of sports. The brand has sponsored events and teams, including the New Zealand national rugby union team, also known as the All Blacks.

See Also

• Lion Nathan
• Beer in New Zealand
• New Zealand cuisine
• All Blacks

Related Pages

• Lion Nathan
• Beer in New Zealand
• New Zealand cuisine
• All Blacks