Steve Rivkin

Steve Rivkin

Name	Steve Rivkin
Birth name
Birth date	(1951-12-03)December 3, 1951
Birth place	United States
Death date
Death place
Alma mater
Occupation	Marketing Consultant, Author
Years active
Organization
Known for
Notable works	Differentiate or Die, The New Positioning
Spouse(s)
Website

Steve Rivkin (born December 3, 1951) is an American marketing consultant and author known for his work in the field of brand differentiation and positioning. He is the founder of Rivkin & Associates, a marketing and communications consultancy.

Early Life and Education

Steve Rivkin was born in the United States. He pursued his higher education at Columbia University, where he earned a degree in English. His academic background laid the foundation for his career in marketing and communications.

Career

Rivkin began his career in the advertising industry, working with several prominent agencies. His early experiences in advertising provided him with insights into consumer behavior and brand strategy. In 1989, he founded Rivkin & Associates, a consultancy focused on helping businesses develop effective marketing strategies.

Contributions to Marketing

Steve Rivkin is best known for his contributions to the concepts of brand differentiation and positioning. He co-authored several influential books with Jack Trout, a pioneer in the field of marketing strategy. Their collaboration produced works such as Differentiate or Die: Survival in Our Era of Killer Competition and The New Positioning: The Latest on the World's #1 Business Strategy.

Differentiate or Die

In Differentiate or Die, Rivkin and Trout emphasize the importance of differentiation in a crowded marketplace. They argue that businesses must distinguish themselves from competitors to survive and thrive. The book provides practical strategies for achieving differentiation, such as focusing on unique product features, creating a strong brand identity, and understanding customer needs.

The New Positioning

The New Positioning builds on the concept of positioning, which involves creating a distinct image of a product or brand in the consumer's mind. Rivkin and Trout explore how positioning has evolved in response to changes in the market and consumer behavior. They offer insights into how companies can adapt their positioning strategies to remain relevant and competitive.

Publications

Steve Rivkin has authored and co-authored several books on marketing and branding, including:

• Differentiate or Die: Survival in Our Era of Killer Competition (with Jack Trout)
• The New Positioning: The Latest on the World's #1 Business Strategy (with Jack Trout)
• IdeaWise: How to Transform Your Ideas into Tomorrows Innovations

Personal Life

Steve Rivkin resides in the United States. He continues to be active in the field of marketing, offering consulting services and speaking at industry events.

Also see

• Brand differentiation
• Positioning (marketing)
• Jack Trout
• Marketing strategy