Sugar Smacks

Sugar Smacks is a sweetened puffed wheat breakfast cereal produced by the Kellogg Company. The cereal was introduced in the United States in 1953. It has undergone several name changes and is currently known as Honey Smacks in the U.S. market.

History

Sugar Smacks was introduced by the Kellogg Company in 1953. The cereal was originally named Sugar Smacks. In the 1980s, the name was changed to Honey Smacks in the U.S. due to the negative connotation of sugar. In other markets, the cereal is known by various names including Smacks, Honey Smacks and Coco Pops Smacks.

Product Description

Sugar Smacks is a puffed wheat cereal that is sweetened with sugar and honey. The cereal is known for its distinctive sweet taste and its high sugar content. Each serving of Sugar Smacks contains 15 grams of sugar, which is more than half of the recommended daily intake for children.

Mascots

Over the years, Sugar Smacks has had several mascots. The first mascot was Cliffy the Clown, who was replaced by Smaxey the Seal in the late 1950s. In the 1960s, Quick Draw McGraw took over as the mascot. The most well-known mascot is Dig'em Frog, who has been the face of the cereal since the 1970s.

In Popular Culture

Sugar Smacks has been referenced in various forms of media. In the television show Seinfeld, the character Kramer is known to be a fan of the cereal. The cereal has also been featured in the movie Pulp Fiction.

Health Concerns

In 2018, the Kellogg Company voluntarily recalled certain packages of Honey Smacks due to potential contamination with Salmonella. The recall was issued after the U.S. Food and Drug Administration and the Centers for Disease Control and Prevention linked the cereal to a multi-state outbreak of Salmonella infections.

See Also

• List of breakfast cereals
• Kellogg Company
• Honey Smacks