Swissôtel

Swissôtel is an international hotel chain that originated in Switzerland. It is known for its high-quality service and luxurious accommodations. The chain is currently owned by AccorHotels, a multinational hospitality company based in France.

History

Swissôtel was founded in 1980 by Swissair, the national airline of Switzerland at the time. The first Swissôtel was opened in Zurich, and the chain quickly expanded to other major cities around the world. In 2001, Swissôtel was acquired by Raffles International, a hotel and resort company based in Singapore. In 2005, Raffles International was acquired by Colony Capital, a private investment firm based in Los Angeles. In 2006, Colony Capital merged Raffles International with Fairmont Hotels and Resorts, creating a new company called Fairmont Raffles Hotels International. In 2016, AccorHotels acquired Fairmont Raffles Hotels International, bringing Swissôtel under its umbrella.

Properties

Swissôtel operates more than 30 hotels in over 17 countries. Its properties are located in major cities around the world, including Zurich, Geneva, Berlin, Chicago, Sydney, and Singapore. Each Swissôtel property offers a range of amenities, including fine dining restaurants, fitness centers, and business facilities. Many Swissôtel properties also feature spa services and meeting spaces.

Branding

Swissôtel's branding emphasizes its Swiss origins. The chain's logo features a white cross on a red background, a design that is reminiscent of the Swiss flag. Swissôtel's marketing materials often highlight the chain's commitment to Swiss values, such as precision, quality, and hospitality.

Recognition

Swissôtel has received numerous awards and accolades for its service and accommodations. In 2018, Swissôtel was named "Europe's Leading Luxury Hotel Brand" at the World Travel Awards.

See also

• AccorHotels
• Swissair
• Raffles International
• Fairmont Hotels and Resorts