Tab Energy

Tab Energy is a energy drink produced by The Coca-Cola Company. It was introduced in 2006 and is marketed towards the female demographic. Unlike traditional energy drinks, Tab Energy has a pink color and a distinct fruity flavor.

History

Tab Energy was introduced in 2006 as an extension of the Tab brand, which was originally launched by The Coca-Cola Company in 1963. The original Tab was a diet cola, but the company decided to expand the brand into the energy drink market. The drink was marketed as a "low calorie energy drink" and was specifically targeted towards women.

Ingredients

Tab Energy contains a blend of ingredients commonly found in energy drinks, including caffeine, taurine, and guarana. It also contains sucralose, a zero-calorie artificial sweetener. The drink is carbonated and has a pink color, which is unusual for energy drinks.

Reception

The reception of Tab Energy has been mixed. Some consumers appreciate its unique flavor and marketing towards women, while others criticize it for its high caffeine content and artificial sweetener. Despite this, Tab Energy has managed to carve out a niche in the crowded energy drink market.

Discontinuation

In 2020, The Coca-Cola Company announced that it would be discontinuing Tab Energy along with several other underperforming brands. This decision was part of a broader effort to streamline the company's product portfolio and focus on its most profitable brands.

See also

• List of energy drinks
• The Coca-Cola Company

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