Taco Bell chihuahua

Gidget Taco Bell chihuahua

Advertising mascot for Taco Bell

Fictional character

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First appearance	1997
First game
Last appearance	2000
Created by	TBWA\Chiat\Day
Based on
Adapted by
Designed by
Portrayed by
Voiced by	Carlos Alazraqui
Motion capture

The Taco Bell Chihuahua was an advertising mascot for the Taco Bell restaurant chain. The character was a Chihuahua dog that was featured in Taco Bell's television commercials from 1997 to 2000. The dog was voiced by Carlos Alazraqui and became famous for the catchphrase "¡Yo quiero Taco Bell!" which translates to "I want Taco Bell!" in English.

History

The Taco Bell Chihuahua was created by the advertising agency TBWA\Chiat\Day. The character first appeared in a commercial in 1997 and quickly gained popularity. The dog was portrayed as having a humorous and somewhat sassy personality, which resonated with audiences.

Popularity

The commercials featuring the Taco Bell Chihuahua were highly successful and contributed to an increase in sales for Taco Bell. The character became a cultural phenomenon and was widely recognized. The catchphrase "¡Yo quiero Taco Bell!" became a popular saying and was often referenced in popular culture.

Controversy

Despite its popularity, the Taco Bell Chihuahua was not without controversy. Some Latino advocacy groups criticized the character for perpetuating stereotypes. Additionally, a lawsuit was filed against Taco Bell by two Michigan men who claimed that the company had stolen their idea for the Chihuahua mascot. The lawsuit was eventually settled in favor of the plaintiffs, and Taco Bell was ordered to pay $42 million.

Retirement

The Taco Bell Chihuahua was retired in 2000 as part of a shift in Taco Bell's advertising strategy. The company decided to move in a different direction with its marketing campaigns, and the Chihuahua was no longer featured in commercials.

Legacy

Even after its retirement, the Taco Bell Chihuahua remains a memorable part of advertising history. The character is often remembered fondly by those who grew up seeing the commercials and continues to be a symbol of Taco Bell's marketing success during the late 1990s.

See also

• Taco Bell
• Chihuahua (dog)
• Advertising mascot
• Carlos Alazraqui