Tan Hiep Phat Beverage Group

THP logo vietnam

Tan Hiep Phat Beverage Group (THP) is one of the largest privately-owned beverage companies in Vietnam. Founded in 1994 by Tran Qui Thanh, the company has grown to become a significant player in the Vietnamese beverage market, offering a wide range of products including green tea, energy drinks, and herbal teas.

History

Tan Hiep Phat Beverage Group was established in 1994 by Tran Qui Thanh. Initially, the company focused on producing beer and carbonated soft drinks. Over the years, THP expanded its product line to include non-carbonated beverages, which have become increasingly popular in the Vietnamese market.

Products

THP offers a variety of beverages, including:

• Number 1 Energy Drink - One of the company's flagship products, known for its popularity among young consumers.
• Zero Degree Green Tea - A green tea product that has gained a significant market share due to its health benefits.
• Dr Thanh Herbal Tea - A herbal tea that is marketed for its traditional health benefits.
• Number 1 Soya Milk - A soy milk product that caters to the growing demand for plant-based beverages.

Market Presence

Tan Hiep Phat Beverage Group has a strong presence in the Vietnamese market and has also expanded its reach to other countries in the Southeast Asia region. The company has invested heavily in modern production facilities and marketing strategies to maintain its competitive edge.

Controversies

THP has faced several controversies over the years, including issues related to product quality and business practices. Despite these challenges, the company has continued to grow and maintain its position in the market.

Corporate Social Responsibility

Tan Hiep Phat Beverage Group is involved in various corporate social responsibility (CSR) initiatives. These include environmental sustainability programs, community development projects, and efforts to promote healthy lifestyles among consumers.

See Also

• Vietnamese cuisine
• List of companies of Vietnam
• Energy drink
• Green tea
• Herbal tea