Tango (drink)

Tango is a popular soft drink that originated in the United Kingdom. First introduced in the 1950s, Tango has become a well-loved brand within the beverage industry, known for its wide range of flavors and distinctive advertising campaigns. The drink is produced by Britvic, one of the leading soft drinks companies in the UK.

History

The origins of Tango can be traced back to the 1950s when it was first launched in the UK. Over the years, Tango has undergone several rebrandings and formula changes, adapting to consumer preferences and market trends. The brand gained significant popularity in the 1990s, thanks in part to its innovative and often humorous advertising campaigns, which have become a hallmark of the Tango brand.

Flavors

Tango offers a variety of flavors, catering to a wide range of tastes. Some of the most popular flavors include:

• Orange – The original and most iconic flavor of Tango.
• Apple – A crisp and refreshing option.
• Cherry – A sweet and tangy choice.
• Lemon – Known for its zesty and refreshing taste.
• Blackcurrant – A newer addition, offering a rich and fruity flavor.

In addition to these core flavors, Tango occasionally releases limited edition and seasonal flavors, further expanding its product range.

Advertising

Tango is renowned for its bold and often controversial advertising campaigns. One of the most memorable ads from the 1990s featured a character known as the "Tango Man," who would slap Tango drinkers on the cheeks, symbolizing the drink's intense flavor. While these advertisements helped to establish Tango's brand identity, they also attracted criticism and led to changes in advertising standards in the UK.

Product Variants

Besides the standard carbonated soft drink, Tango has introduced several product variants over the years, including:

• Tango Ice Blast – A frozen slush version of the drink, available in cinemas and amusement parks.
• Tango Sugar-Free – A low-calorie option catering to health-conscious consumers.
• Tango Tropical – A blend of tropical fruit flavors, offering a unique taste experience.

Cultural Impact

Tango has made a significant impact on British pop culture, with its advertisements and slogans becoming part of the cultural lexicon. The brand has also been involved in various promotional events and sponsorships, further embedding itself in the fabric of British society.

See Also

• Soft drink
• Britvic
• Beverage industry
• Advertising campaign