Tapingo
Tapingo[edit | edit source]
Tapingo was a mobile commerce application that allowed users to order food and beverages for pickup or delivery. It was primarily targeted at college campuses, providing a convenient way for students to order from campus dining facilities and nearby restaurants.
History[edit | edit source]
Tapingo was founded in 2012 by Daniel Almog and Udi Oster. The company was headquartered in San Francisco, California. Tapingo quickly gained popularity among college students due to its user-friendly interface and the ability to integrate with campus meal plans.
In 2018, Tapingo was acquired by Grubhub, a leading online and mobile food-ordering company, for $150 million. This acquisition allowed Grubhub to expand its presence on college campuses across the United States.
Features[edit | edit source]
Tapingo offered several features that made it appealing to its users:
- Order Ahead: Users could place orders in advance and pick them up at a designated time, reducing wait times.
- Delivery: Tapingo provided delivery services, allowing students to receive food directly at their dorms or other campus locations.
- Integration with Meal Plans: The app could integrate with university meal plans, enabling students to use their meal credits for purchases.
- Customizable Menus: Restaurants could offer customizable menu options, allowing users to tailor their orders to their preferences.
Impact on College Campuses[edit | edit source]
Tapingo revolutionized the way students interacted with campus dining services. By providing a seamless ordering experience, it reduced congestion in dining halls and increased efficiency for both students and dining staff. The app's integration with meal plans also encouraged more students to utilize their campus dining facilities.
Acquisition by Grubhub[edit | edit source]
The acquisition by Grubhub allowed Tapingo to leverage Grubhub's extensive network and resources. This partnership expanded Tapingo's reach and improved its service offerings. Grubhub's acquisition strategy focused on enhancing its presence in the college market, where Tapingo had already established a strong foothold.
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