Tata Starbucks

Introduction

Tata Starbucks is a 50:50 joint venture company, owned by Tata Consumer Products and Starbucks Corporation, that owns and operates Starbucks outlets in India. The outlets are branded Starbucks "A Tata Alliance".

History

Tata Starbucks entered the Indian market in October 2012. The first Starbucks store was opened in Elphinstone Building, Horniman Circle, Mumbai. As of 2020, Tata Starbucks operates 200 stores in India across various cities.

Operations

Tata Starbucks sources 100% of its coffee from Tata Coffee, a subsidiary of Tata Consumer Products. All the stores are designed for the customers to have a relaxed and leisurely experience. The stores also offer free Wi-Fi and Starbucks merchandise for customers to purchase.

Products

Tata Starbucks offers a wide range of Starbucks' signature beverages and food items, including a variety of coffees, teas, pastries, and sandwiches. It also offers some unique products that are only available in India, such as the India Spice Majesty Blend and the Alphonso Mango Frappuccino.

Expansion Plans

Tata Starbucks has aggressive expansion plans in India. It aims to open several new stores across various cities in the country. The company also plans to increase its workforce and provide more employment opportunities in the country.

Corporate Social Responsibility

Tata Starbucks is committed to giving back to the communities where it operates. It has several initiatives in place to support local farmers, provide education and healthcare facilities, and promote environmental sustainability.

Conclusion

Tata Starbucks has made a significant impact on the coffee culture in India. With its unique blend of premium coffee, customer service, and social responsibility, it continues to grow and expand its presence in the country.