Texan (chocolate bar)

Texan (Chocolate Bar)

The Texan is a popular chocolate bar that was manufactured by the renowned confectionery company, Nestle. It was first introduced in the United Kingdom during the 1970s and quickly gained popularity due to its unique taste and texture.

History

The Texan chocolate bar was first launched in the 1970s and was marketed with the tagline "Sure is a mighty chew!" The bar was discontinued in the 1980s, but due to popular demand, it was briefly relaunched in 2005 as a limited edition product.

Description

The Texan bar consisted of a rich, chewy nougat center that was covered in smooth, creamy milk chocolate. The nougat was flavored with honey and almonds, giving the bar a distinctive taste that was both sweet and slightly nutty. The bar was known for its long-lasting chewiness, which was a key selling point in its marketing campaigns.

Marketing and Popularity

The Texan bar was heavily marketed during its time, with memorable TV advertisements that featured a cartoon cowboy. The bar's tagline, "Sure is a mighty chew!" became well-known and is still remembered by many people today. The Texan bar's popularity was such that when it was discontinued, there was a significant public outcry. This led to Nestle briefly relaunching the bar in 2005 as a limited edition product.

Discontinuation and Legacy

Despite its popularity, the Texan bar was discontinued in the 1980s. The exact reasons for its discontinuation are not known, but it is believed that changes in consumer tastes and preferences may have played a role. The bar's legacy, however, lives on. It is often remembered fondly by those who grew up in the 1970s and 1980s, and it is frequently mentioned in discussions about discontinued chocolate bars.

See Also

• List of chocolate bar brands
• Nestle
• 1970s in the United Kingdom
• 1980s in the United Kingdom

External Links

• Nestle UK
• Chocolate Review