The Famous Grouse

A popular blended Scotch whisky

The Famous Grouse is a brand of blended Scotch whisky that has been produced in Scotland since 1896. It is known for its smooth and balanced flavor, making it a popular choice among whisky enthusiasts worldwide. The brand is owned by The Edrington Group, a company with a rich history in the whisky industry.

History

Advertising promoting Matthew Gloag & Son, c. 1850

The origins of The Famous Grouse can be traced back to 1800, when Matthew Gloag established a grocery and wine merchant business in Perth, Scotland. The company, known as Matthew Gloag & Son, initially focused on importing wines and spirits. In 1896, Matthew Gloag's grandson, also named Matthew, created The Famous Grouse blend, which quickly gained popularity for its quality and distinctive taste.

The brand's name was inspired by the red grouse, Scotland's national game bird, symbolizing the whisky's Scottish heritage. Over the years, The Famous Grouse has become one of the best-selling whiskies in Scotland and has a significant presence in international markets.

Production

The Famous Grouse is crafted using a blend of fine single malt and grain whiskies. The key single malts used in the blend include The Macallan, Highland Park, and Glenrothes, each contributing unique characteristics to the final product. The blending process is carefully managed to ensure consistency and quality in every bottle.

The whisky is aged in oak casks, which impart rich flavors and aromas. The maturation process is crucial in developing the smooth and balanced profile that The Famous Grouse is known for. The final blend is bottled at 40% alcohol by volume (ABV).

Brand and Marketing

Famous Grouse logo, 2012

The Famous Grouse has a strong brand identity, with the red grouse prominently featured on its packaging and marketing materials. The brand has been associated with quality and tradition, appealing to both seasoned whisky drinkers and newcomers.

The marketing strategy for The Famous Grouse has included sponsorships and partnerships, such as its long-standing association with the Scottish Rugby Union. The brand has also been involved in various promotional campaigns, emphasizing its Scottish roots and commitment to quality.

Varieties

In addition to the original blend, The Famous Grouse offers several other expressions, including:

• The Black Grouse: A smokier version of the original blend, incorporating peated malts for a richer flavor.
• The Snow Grouse: A unique blend designed to be served chilled, offering a different tasting experience.
• The Naked Grouse: A premium blend aged in first-fill sherry casks, providing a richer and more complex flavor profile.

Related pages

• Scotch whisky
• The Edrington Group
• Matthew Gloag & Son
• Blended whisky