The National Farm and Home Hour

Everett Mitchell National Farm and Home Hour 1959

The National Farm and Home Hour was a pioneering radio broadcast that combined agricultural news, homemaking segments, and musical entertainment. It was a significant part of American radio programming from the late 1920s through the 1950s, reflecting the era's societal values and the importance of the farming industry to the United States. The show was a precursor to today's infotainment programs, blending educational content with entertainment to engage a wide audience.

History

The National Farm and Home Hour integrated aspects of rural and domestic life, aiming to provide a comprehensive source of information and entertainment to its listeners. It aired weekly, usually on Saturday mornings, and was produced in cooperation with the United States Department of Agriculture (USDA), showcasing the government's increasing role in agriculture. The program's format was innovative for its time, combining live music, interviews, and reports on agricultural developments, along with advice on home economics and family life.

Format and Content

The program typically opened with a musical introduction, followed by a mix of segments that included weather forecasts, crop reports, and discussions on farming techniques, reflecting the USDA's involvement. Homemaking tips, recipes, and advice on child rearing were also featured, catering to the interests of rural housewives. The show's musical segments included performances by folk and country artists, choirs, and bands, providing entertainment to its audience.

Impact

The National Farm and Home Hour played a crucial role in educating farmers about new agricultural practices, government policies, and scientific advancements, contributing to the modernization of farming in America. It also served as a social glue, connecting rural communities across the country and providing a sense of unity and shared identity among its listeners.

The program's success demonstrated the power of radio as a medium for education and entertainment, influencing the development of future broadcasting content. It also highlighted the importance of the agricultural sector and rural audiences to American society and the economy.

Legacy

While The National Farm and Home Hour is no longer on the air, its legacy continues in the form of modern agricultural broadcasting and the concept of infotainment. The show's innovative approach to combining educational content with entertainment set a precedent for future radio and television programming. It remains an important part of American broadcasting history, reflecting the evolution of media and its role in society.