Tiger Beer

Tiger Beer is a beer brand that originated in Singapore. It is a product of Heineken Asia Pacific, which is a subsidiary of the global brewing company, Heineken N.V..

History

Tiger Beer was first brewed in 1932 by Malayan Breweries, a company established by Fraser and Neave and Heineken. The brand was launched in its home market of Singapore, where it quickly gained popularity. Over the years, Tiger Beer has expanded its reach globally and is now available in more than 60 countries.

Production

Tiger Beer is a lager that is brewed using a combination of malted barley, yeast, water, and hops. The brewing process involves the fermentation of the malted barley with the yeast, which produces alcohol and carbon dioxide. The hops are added for flavor and to balance the sweetness of the malt.

Awards

Tiger Beer has won numerous awards for its quality and taste. It has been recognized at several international beer competitions, including the Brewing Industry International Awards and the Monde Selection.

Marketing and Sponsorship

Tiger Beer has been involved in various marketing campaigns and sponsorships to promote its brand. It has sponsored events such as the Singapore Grand Prix and the Singapore International Film Festival. The brand has also launched several advertising campaigns, including the "It's Time for a Tiger" and "Unofficial Official Beer of Singapore" campaigns.

See Also

• Heineken
• Beer in Singapore
• List of beer brands