Tree Top

Tree Top is a cooperative of fruit growers, primarily focused on producing apple-based products, including juice, cider, and sauce. Founded in 1960 in Selah, Washington, Tree Top has grown to become a significant player in the agricultural and food production industry in the United States. The cooperative's mission is to use every part of the fruit in their production processes, aiming for zero waste and promoting sustainability within the industry.

History

Tree Top was established by Bill Charbonneau, who bought an apple processing plant in Selah, Washington, with the vision of creating a business that could add value to surplus apples. Initially, the company focused on producing apple juice. Over the years, Tree Top expanded its product line to include other fruit-based products, such as fruit snacks, smoothies, and organic products, catering to a growing demand for healthy and convenient food options.

Products

Tree Top's product range is diverse, encompassing various fruit-based items:

• Apple Juice: The flagship product, made from 100% pure pressed apples, without added sugar or artificial flavors.
• Fruit Snacks: These include soft chewable snacks made from real fruit puree and concentrates.
• Apple Sauce: Available in both organic and conventional options, Tree Top's apple sauce is a popular choice among consumers seeking a healthy snack or ingredient.
• Fruit Smoothies: A line of ready-to-drink beverages made from blended fruits, often marketed as a nutritious breakfast option or snack.

Sustainability and Community Involvement

Tree Top places a strong emphasis on sustainability, striving to use every part of the fruit processed. The cooperative also invests in water conservation techniques and renewable energy sources to minimize its environmental footprint. Community involvement is another cornerstone of Tree Top's philosophy. The company supports local education, food banks, and agricultural research to give back to the communities where its growers and employees live and work.

Challenges and Opportunities

Like many companies in the food production sector, Tree Top faces challenges such as fluctuating fruit prices, climate change, and the need to continuously innovate to meet consumer preferences. However, the cooperative's commitment to quality, sustainability, and community involvement positions it well to navigate these challenges and capitalize on opportunities in the growing market for healthy, sustainable food products.

See Also

• Agriculture in the United States
• Sustainable agriculture
• Food processing