Treets

Project 365 -249 060909 Rennaissance Sweet (3894308802)

Treets were a popular brand of chocolate confectionery produced in the 20th century. They were well-known for their tagline, "Melt in your mouth, not in your hand," a characteristic that made them a direct competitor to M&M's. Treets were essentially bite-sized, colorful candies with a hard exterior shell designed to prevent the chocolate inside from melting easily. This product was part of a broader range of confectionery products that aimed to provide convenient and mess-free chocolate consumption options to the public.

History

The history of Treets dates back to the 1960s when they were first introduced by Mars, Incorporated, a global manufacturer of confectionery, pet food, and other food products. The introduction of Treets was part of Mars's expansion into various types of chocolate treats, leveraging their expertise in creating appealing and innovative products. Treets were initially launched in several European countries before expanding to other markets.

In the 1980s, Mars decided to discontinue the Treets brand in many countries, replacing them with the now universally recognized M&M's. This rebranding was part of a global strategy to streamline the company's product offerings and strengthen the M&M's brand identity worldwide. Despite their discontinuation, Treets hold a nostalgic place in the hearts of many who grew up enjoying them.

Varieties

Treets were available in several varieties, including:

- Milk Chocolate Treets: The classic version, featuring a milk chocolate center. - Peanut Treets: These included a whole peanut encased in milk chocolate. - Toffee Treets: A toffee-centered variant that offered a chewier texture compared to the classic version.

Each variety was distinguished by its unique color-coded packaging, making it easy for consumers to identify their preferred type.

Legacy

The legacy of Treets lives on through the continued popularity of similar products like M&M's. They are remembered for their innovative approach to chocolate consumption, allowing people to enjoy chocolate without the mess traditionally associated with it. The concept of a candy shell protecting the chocolate interior was a significant advancement in confectionery technology at the time.

In recent years, there has been a resurgence of interest in retro and discontinued confectionery brands. This nostalgia has led to the temporary reintroduction of Treets in some markets, much to the delight of fans who remember the brand from their childhood.

See Also

• M&M's
• Mars, Incorporated
• Confectionery
• Chocolate