Trump: Surviving at the Top
Trump: Surviving at the Top is a book co-written by Donald Trump and Charles Leerhsen, published in 1990. It serves as a follow-up to Trump's first book, The Art of the Deal, and provides insights into his life, business ventures, and the challenges he faced during the late 1980s.
Overview[edit | edit source]
Trump: Surviving at the Top delves into Donald Trump's perspective on success, financial struggles, and the strategies he employed to navigate the tumultuous business landscape of the time. The book covers a range of topics, including Trump's expansion into the casino industry, the development of notable projects like Trump Tower and the Plaza Hotel, and his personal life, including his marriage to Ivana Trump. It also touches on his views on competition, negotiation, and managing public relations.
Reception[edit | edit source]
Upon its release, Trump: Surviving at the Top received mixed reviews from critics. Some praised it for its insights into Trump's business philosophy and personal anecdotes, while others criticized it for its self-promotional tone and lack of depth in analyzing the complexities of his business dealings. The book achieved commercial success, making it to bestseller lists, which further cemented Trump's status as a prominent public figure in the United States.
Legacy[edit | edit source]
The publication of Trump: Surviving at the Top contributed to the growing public persona of Donald Trump as not just a businessman but a celebrity with a keen sense of branding and media manipulation. It played a role in establishing his reputation as a successful and controversial figure in American culture and business. The book is often referenced in discussions about Trump's career and his approach to both business and politics, especially in light of his later role as the 45th President of the United States.
See Also[edit | edit source]
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