Trump Steaks

Trump_Steaks.png

Trump Steaks was a brand of steaks and other meat products that were sold by Donald Trump through The Sharper Image and QVC. The brand was launched in May 2007 and was discontinued after just two months due to poor sales.

History[edit | edit source]

Trump Steaks were introduced as a premium line of beef products, marketed as the "world's greatest steaks." The brand was part of the Trump Organization's diverse portfolio of businesses. The steaks were sourced from Buckhead Beef, a supplier known for its high-quality meat products.

Product Line[edit | edit source]

The product line included various cuts of beef, such as:

The steaks were sold in packages that ranged in price from $199 to $999. The high price point was justified by the claim of superior quality and taste.

Marketing and Sales[edit | edit source]

Trump Steaks were heavily promoted by Donald Trump himself, who appeared in advertisements and infomercials. The primary sales channels were The Sharper Image stores and the QVC shopping network. Despite the high-profile marketing campaign, the product failed to gain traction with consumers.

Discontinuation[edit | edit source]

Due to poor sales, Trump Steaks were discontinued in July 2007, just two months after their launch. The failure of the product was attributed to its high price and the mismatch between the product and the typical customer base of The Sharper Image.

Legacy[edit | edit source]

Trump Steaks are often cited as an example of a failed business venture by Donald Trump. Despite the short-lived nature of the brand, it remains a notable part of the Trump Organization's history.