Tyrrells (crisps)

Tyrrells logo

Tyrrells is a British manufacturer of crisps (potato chips) and other snack foods. The company is based in Leominster, Herefordshire, and was founded in 2002 by William Chase. Tyrrells is known for its high-quality, hand-cooked crisps made from locally sourced potatoes.

History

Tyrrells was established in 2002 by William Chase, a potato farmer from Herefordshire. The company started as a small operation, producing hand-cooked crisps from potatoes grown on Chase's farm. The crisps quickly gained popularity for their quality and unique flavors.

In 2008, Chase sold the company to Langholm Capital for £30 million. Since then, Tyrrells has expanded its product range and distribution, becoming a well-known brand in the UK and internationally.

Products

Tyrrells offers a variety of snack products, including:

• Hand-cooked potato crisps
• Vegetable crisps
• Popcorn
• Tortilla chips
• Nuts

The company is known for its innovative flavors and commitment to using high-quality, natural ingredients. Some popular flavors include Sea Salt & Cider Vinegar, Mature Cheddar & Chive, and Sweet Chili & Red Pepper.

Manufacturing Process

Tyrrells crisps are made using a traditional hand-cooking method. The potatoes are sliced thickly and cooked in small batches to ensure a crunchy texture. The crisps are then seasoned with natural ingredients to create their distinctive flavors.

Sustainability

Tyrrells is committed to sustainability and sources its potatoes from local farms in Herefordshire. The company also focuses on reducing its environmental impact through various initiatives, such as using renewable energy and minimizing waste.

Ownership

After being sold to Langholm Capital in 2008, Tyrrells has changed ownership several times. In 2013, the company was acquired by Investcorp, a global investment firm. In 2016, Tyrrells was purchased by Amplify Snack Brands, an American company known for its SkinnyPop popcorn. In 2018, Amplify Snack Brands, including Tyrrells, was acquired by The Hershey Company.

Awards and Recognition

Tyrrells has received numerous awards for its products, including Great Taste Awards and Quality Food Awards. The brand is recognized for its commitment to quality and innovation in the snack food industry.

See also

• Walkers (snack foods)
• Kettle Foods
• Crisps
• Snack food