Unicorn Frappuccino

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Unicorn Frappuccino

The Unicorn Frappuccino is a blended beverage created by Starbucks. It was introduced for a limited time in April 2017. The drink is notable for its vibrant colors and unique flavor profile, which changes as it is consumed.

Ingredients and Flavor

The Unicorn Frappuccino is made with a base of ice, milk, and a crème Frappuccino syrup. It is then blended with pink powder, mango syrup, and a sour blue drizzle. The drink is topped with whipped cream and sprinkled with blue and pink powder. The flavor of the Unicorn Frappuccino changes from sweet to sour as it is consumed, due to the interaction of the different syrups and powders.

Marketing and Popularity

The Unicorn Frappuccino was marketed heavily on social media platforms, with Starbucks encouraging customers to share photos of their drinks using the hashtag #UnicornFrappuccino. The drink quickly went viral, with many people posting pictures of the colorful beverage on Instagram, Twitter, and Facebook.

Reception

The reception of the Unicorn Frappuccino was mixed. While many customers were excited about the drink's appearance and novelty, others criticized its taste and high sugar content. Some baristas also expressed frustration with the complexity of making the drink and the high demand during its release period.

Nutritional Information

A standard 16-ounce Unicorn Frappuccino contains approximately 410 calories, 16 grams of fat, and 59 grams of sugar. The high sugar content was a point of concern for some health-conscious consumers.

Legacy

Despite its short availability, the Unicorn Frappuccino left a lasting impact on Starbucks' marketing strategies and inspired the creation of other limited-time, visually striking beverages. It also sparked a trend of unicorn-themed food and drinks in the broader food and beverage industry.

See Also

• Starbucks
• Frappuccino
• Limited-time offer
• Social media marketing