VHX

[[File:VHX_logo_2013.jpg}}|VHX logo 2013.jpg}}|thumb]] VHX is a digital distribution platform that allows users to sell and stream video content online. It was founded in 2011 by Jamie Wilkinson and Casey Pugh. The platform is designed to provide filmmakers, content creators, and distributors with the tools to sell their videos directly to consumers.

History

VHX was launched in 2011 by Jamie Wilkinson and Casey Pugh. The platform was created to address the needs of independent filmmakers and content creators who wanted more control over the distribution and monetization of their work. VHX gained attention for its user-friendly interface and robust features, which allowed creators to set up their own online stores, manage sales, and stream content directly to their audience.

In 2016, VHX was acquired by Vimeo, a video-sharing platform known for its high-quality content and creative community. The acquisition allowed VHX to integrate its services with Vimeo's existing infrastructure, providing users with even more tools and resources for video distribution.

Features

VHX offers a range of features designed to help content creators sell and distribute their videos. These include:

• Customizable storefronts: Users can create their own branded online stores to sell their videos.
• Video streaming: VHX provides high-quality streaming capabilities, allowing users to offer their content on-demand.
• Payment processing: The platform supports various payment methods, making it easy for users to monetize their content.
• Analytics: VHX offers detailed analytics to help users track sales, viewership, and other important metrics.
• Marketing tools: The platform includes tools for email marketing, social media promotion, and other marketing activities.

Acquisition by Vimeo

In May 2016, VHX was acquired by Vimeo, a subsidiary of IAC. The acquisition allowed Vimeo to expand its offerings for content creators, providing them with more options for monetizing their work. VHX continued to operate as a separate service under the Vimeo brand, with its features and tools integrated into Vimeo's platform.

Impact on Independent Filmmaking

VHX has had a significant impact on the independent filmmaking community. By providing filmmakers with the tools to distribute and monetize their work directly, VHX has helped to democratize the distribution process. This has allowed more filmmakers to reach their audience without relying on traditional distribution channels.

See Also

• Vimeo
• Digital distribution
• Independent film
• Streaming media