ViSalus

ViSalus, also known as ViSalus Sciences, is a multi-level marketing company that specializes in weight management and nutritional products. Founded in 2005, ViSalus is known for its flagship product, the Body by Vi 90-Day Challenge, which encourages participants to set and achieve personal health and fitness goals.

History

ViSalus was founded by Blake Mallen, Nick Sarnicola, and Ryan Blair in 2005. The company initially struggled to gain traction but saw significant growth after being acquired by Blyth, Inc. in 2008. The acquisition provided ViSalus with the resources and support needed to expand its operations and marketing efforts.

Products

ViSalus offers a range of products primarily focused on weight management and nutrition. These include:

• Vi-Shape Nutritional Shake Mix: A meal replacement shake designed to support weight loss and muscle building.
• Vi-Trim Clear Control Drink Mix: A drink mix that helps control hunger and cravings.
• Vi-Slim Metab-Awake Tablets: Tablets that aim to boost metabolism and energy levels.

Business Model

ViSalus operates using a multi-level marketing (MLM) model, where independent distributors sell products directly to consumers and recruit new distributors to join the sales network. Distributors earn commissions based on their sales and the sales of their recruits.

Controversies

ViSalus has faced criticism and legal challenges related to its business practices. Critics argue that the MLM model can resemble a pyramid scheme, where the focus is on recruitment rather than product sales. The company has also been scrutinized for the health claims made about its products.

Related pages

• Multi-level marketing
• Weight management
• Nutritional supplement