Viva! (organisation)

Viva! (organisation)

Viva! is a British animal rights group, which focuses on promoting veganism. It was founded by Juliet Gellatley in 1994. The organisation conducts undercover investigations, campaigns for better animal rights, and provides information on veganism.

History

Viva! was established in 1994 by Juliet Gellatley, who had previously worked for other animal rights organisations. The group was initially focused on the promotion of vegetarianism, but has since shifted its focus to veganism.

Campaigns

Viva! is known for its campaigns, which often involve undercover investigations into animal farming practices. These investigations are used to raise public awareness about the treatment of animals in farming and to lobby for changes in legislation.

Veganism

Viva! promotes veganism as a way to reduce animal suffering and environmental damage. The organisation provides information and resources to help people transition to a vegan diet, including recipes, nutritional advice, and guides on vegan products.

Criticism

Like many animal rights organisations, Viva! has faced criticism from those who disagree with its methods or goals. Some critics argue that the group's undercover investigations are misleading or unethical, while others dispute the benefits of a vegan diet.

See also

• Animal rights
• Veganism
• Juliet Gellatley

External links

• Official website