Want Want

Want Want is a multinational food processing company headquartered in Shanghai, China. It is one of the largest manufacturers of rice cakes and snack foods in Asia. The company was founded in 1962 in Taiwan by Tsai Eng-Meng, and it has since expanded its operations to several countries around the world, including the United States, Japan, and Singapore. Want Want's product line includes a wide range of items, such as rice crackers, beverages, dairy products, and snacks.

History

The origins of Want Want can be traced back to 1962 when it was established in Taiwan. Initially, the company focused on the production of rice crackers, a popular snack in Asian cuisine. Over the years, Want Want expanded its product range to include beverages like milk and juices, as well as other snack foods. In the 1990s, the company began to explore international markets, setting up production facilities and distribution networks in various countries.

Products

Want Want's product portfolio is diverse, with its most famous product being the rice cracker. These crackers are known for their crisp texture and variety of flavors. Besides rice crackers, Want Want also produces:

• Milk beverages
• Fruit juices
• Snack foods such as candies and nuts
• Dairy products like ice cream and yogurt

Expansion and Market Presence

The company's expansion into international markets has been a key factor in its growth. Want Want has established manufacturing plants in several countries outside of Taiwan, including a significant presence in China. The strategic move to enter the Chinese market in the early 1990s has paid off, with China becoming one of Want Want's largest markets.

Corporate Social Responsibility

Want Want is also involved in various corporate social responsibility (CSR) initiatives. These initiatives focus on areas such as education, disaster relief, and environmental protection. The company has contributed to various charitable causes and has implemented measures to reduce its environmental impact.

Controversies

Like many large corporations, Want Want has faced its share of controversies. These have ranged from concerns over product safety to allegations of media influence and political bias, particularly in relation to its media holdings. Want Want owns several media outlets in Taiwan, and there have been concerns about the potential for these outlets to promote pro-China perspectives, influencing public opinion in Taiwan.

Conclusion

Want Want remains a significant player in the food industry, particularly in Asia. Its wide range of products and international presence have made it a household name in many countries. Despite facing challenges and controversies, the company continues to grow and expand its market reach.