Warheads (candy)

Warheads is a popular brand of sour candy that is well-known for its intense sour flavor. Manufactured by Impact Confections, Warheads candies were first introduced to the United States market in 1993. The name "Warheads" comes from the idea that the sour taste is akin to a real warhead going off in one's mouth, delivering a blast of sour flavor.

History

The Warheads brand was originally invented in Taiwan in the early 1970s and was brought to the United States by The Foreign Candy Company in 1993. Since its introduction, Warheads has become a popular brand among children and adults alike who enjoy sour candies. The brand has expanded its product line to include not only the original hard candy but also chewy candies, gummies, and sour liquid sprays.

Products

The original Warheads are hard candies that come in a variety of flavors, including watermelon, blue raspberry, lemon, apple, and black cherry. Each candy is coated with a sour powder that dissolves to reveal a sweet taste underneath. Over the years, Warheads has expanded its product range to include:

• Warheads Extreme Sour Hard Candy: The original hard candy with an intensely sour coating.
• Warheads Sour Chewy Cubes: Soft and chewy candies with a mildly sour coating and a sweet, chewy center.
• Warheads Super Sour Spray: A liquid sour candy that comes in a spray bottle.
• Warheads Sour Dippers: A fun dip-like candy with a sour powder and a sweet candy stick.
• Warheads Sour Twists: Twisted candies that combine two flavors in one.

Reception

Warheads are known for their extreme sourness, which has been both a point of appeal and a challenge for consumers. The candy's intense sour flavor has led to various challenges and competitions among children and teenagers, such as who can keep a Warhead in their mouth the longest. Despite its polarizing taste, Warheads has maintained a loyal fan base and has become a staple in the sour candy market.

Marketing and Cultural Impact

Warheads has utilized various marketing strategies over the years, including social media campaigns, partnerships, and challenges that encourage consumers to share their reactions to the candy's sour taste. The brand has also been featured in various media and pop culture references, further solidifying its status as a well-known sour candy.

See Also

• Sour Patch Kids
• Candy
• Impact Confections