Weet-Bix

Weet-Bix is a high-fibre and low-sugar breakfast cereal biscuit manufactured by Sanitarium Health and Wellbeing Company. It is one of the most popular and iconic breakfast cereals in Australia and New Zealand, and is also available in over 30 countries worldwide.

History

Weet-Bix was first produced in Sydney, Australia in 1928 by Bennison Osborne, a Seventh-day Adventist health food enthusiast. The product was intended to provide a nutritious start to the day and was marketed under the Sanitarium brand, a company owned by the Seventh-day Adventist Church.

Product Description

Weet-Bix is made from wholegrain wheat, which is processed into a compact biscuit form. Each biscuit is high in fibre, low in sugar and contains essential vitamins and minerals such as iron, B vitamins and folate. The product is typically served with milk or yogurt, and can be topped with fresh or dried fruit, nuts or sweeteners such as honey or sugar.

Nutritional Value

Weet-Bix is known for its high nutritional value. It is a source of dietary fibre, which aids in digestion and can help to maintain a healthy weight. It is also low in fat and sugar, making it a suitable choice for those monitoring their dietary intake. The cereal is fortified with vitamins and minerals, including iron, which contributes to normal energy production and the reduction of tiredness and fatigue, and B vitamins, which support a healthy nervous system and mental performance.

Cultural Impact

Weet-Bix has had a significant cultural impact in Australia and New Zealand. It has been a staple in many households for decades and has been featured in numerous advertising campaigns. The phrase "How many do you do?", referring to the number of Weet-Bix biscuits one eats for breakfast, has become a well-known slogan in these countries.

See Also

• List of breakfast cereals
• Sanitarium Health and Wellbeing Company
• Seventh-day Adventist Church