White Rhino (brewery)

White Rhino Brewing Co. is an Indian craft brewery that was established with the aim of bringing both quality and variety to the Indian beer market. Founded by Ishaan Puri in 2016, White Rhino has become one of the pioneers in the craft beer scene in India, focusing on producing high-quality beers that cater to the evolving tastes of Indian consumers. The brewery is located in Malanpur, Madhya Pradesh, making it one of the first craft beer companies in India to bottle its beer for widespread distribution.

History

The inception of White Rhino Brewing Co. can be traced back to the vision of its founder, Ishaan Puri, who saw a gap in the Indian market for premium, locally brewed beer that could compete with international brands in terms of quality and taste. The brewery was set up with state-of-the-art equipment and began its operations by focusing on two main types of beer: a lager and a wheat beer, both of which were well-received by the market.

Products

White Rhino Brewing Co. has expanded its product line to include a variety of beer styles, including but not limited to:

• Lager: A crisp and clean beer that is both refreshing and flavorful.
• Wheat Beer: A cloudy, light beer with a significant wheat aroma and often a hint of citrus.
• IPA (India Pale Ale): A hoppy beer style within the broader category of pale ale, known for its strong hop character.

The brewery is also known for experimenting with different ingredients and brewing techniques to create unique flavors that appeal to the Indian palate.

Distribution

Initially available primarily in select bars and restaurants, White Rhino has expanded its distribution network to include retail outlets, making it accessible to a wider audience. The brand's presence is strongest in major Indian cities such as Delhi, Mumbai, and Bangalore, with plans to expand both domestically and internationally.

Impact on Indian Craft Beer Industry

White Rhino Brewing Co. has played a significant role in shaping the craft beer industry in India. By focusing on quality and variety, it has set high standards for other craft breweries in the country. The success of White Rhino has also encouraged the emergence of new craft breweries, contributing to the growth and diversity of the Indian craft beer market.

Sustainability and Community Engagement

The brewery is committed to sustainability and community engagement, implementing practices that reduce its environmental impact and support local communities. This includes sourcing ingredients locally whenever possible and minimizing waste in the brewing process.

See Also

• Craft beer in India
• Beer in India
• Microbrewery

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