Wild Oats Markets

Wild Oats Markets

Wild Oats Markets was a leading operator of natural foods stores and farmers' markets in North America. The company operated under various names, including Wild Oats Marketplace, Henry's Farmers Market, Sun Harvest and Capers Community Markets.

History

Wild Oats Markets was founded in 1987 in Boulder, Colorado, by Mike Gilliland and Libby Cook. The company was initially a single store, but it quickly expanded through the acquisition of other natural foods chains. By 2007, Wild Oats operated 110 stores in 24 states and British Columbia, Canada.

In 2007, Whole Foods Market announced its intention to acquire Wild Oats Markets. The acquisition was completed in August 2007, despite initial opposition from the Federal Trade Commission.

Business Model

Wild Oats Markets' business model was based on offering natural and organic products at competitive prices. The company's stores were typically located in urban areas and offered a wide range of products, including fresh produce, bakery items, prepared foods, meat and seafood, and health and beauty products.

Impact

The impact of Wild Oats Markets on the natural foods industry was significant. The company was one of the first to bring natural and organic foods to a wider audience. Its success helped pave the way for other natural foods retailers, including its eventual acquirer, Whole Foods Market.

Legacy

Although Wild Oats Markets no longer exists as a separate entity, its legacy lives on. Many of the stores that were once part of the Wild Oats chain continue to operate under the Whole Foods Market brand. In addition, the company's focus on natural and organic products continues to influence the grocery industry.

See Also

• Whole Foods Market
• Natural Foods
• Organic Foods

References

• Whole Foods Market Company Info
• FTC Press Release on Whole Foods Market Inc. and Wild Oats Markets Inc. Agreement

External Links

• Whole Foods Market Official Website