Wine Australia

Wine Australia

Wine Australia is the Australian government's statutory authority responsible for promoting and regulating the Australian wine industry. Established in 1981, it is funded by levies on wine grapes and wine exports, and by the Australian government.

History

Wine Australia was established in 1981 as the Australian Wine and Brandy Corporation. It was renamed Wine Australia Corporation in 2009, and then simply Wine Australia in 2014. The organization's primary role is to support the competitiveness and sustainability of the Australian wine sector.

Role and Functions

Wine Australia has a wide range of functions. It promotes Australian wine both domestically and internationally, conducts research and development, provides information and advice to the Australian wine industry, and regulates wine exports to ensure they meet international standards.

Promotion

Wine Australia promotes Australian wine through a variety of channels. It organizes trade events and tastings, develops promotional materials, and works with media and trade partners to raise the profile of Australian wine.

Research and Development

Wine Australia invests in research and development to support the Australian wine industry. This includes research into viticulture and winemaking, as well as market research to understand consumer preferences and trends.

Regulation

Wine Australia regulates the export of Australian wine to ensure it meets international standards. This includes checking that wine labels are accurate and comply with the laws of the destination country, and that the wine itself is of a suitable quality.

Australian Wine Industry

The Australian wine industry is one of the world's largest exporters of wine. It is known for its innovative approach to winemaking and its diverse range of wine styles. The industry is also recognized for its commitment to sustainability and environmental stewardship.

Wine Regions

Australia has more than 60 designated wine regions. These include well-known regions such as the Barossa Valley, Margaret River, and Hunter Valley, as well as emerging regions like the Tasmanian wine region.

Wine Styles

Australian wine is known for its diversity. The country produces a wide range of wine styles, from light and crisp whites to full-bodied reds. Some of the most popular varieties include Shiraz, Chardonnay, and Cabernet Sauvignon.

See Also

• Australian wine
• List of wine-producing regions
• Wine tasting descriptors

References

• Wine Australia. (n.d.). About us. Retrieved from https://www.wineaustralia.com/about-us
• Wine Australia. (n.d.). Our role. Retrieved from https://www.wineaustralia.com/about-us/our-role
• Wine Australia. (n.d.). Australian wine regions. Retrieved from https://www.wineaustralia.com/discover-australian-wine/wine-regions
• Wine Australia. (n.d.). Australian wine styles. Retrieved from https://www.wineaustralia.com/discover-australian-wine/wine-styles

External Links

• Official Website