XXXX (beer)

XXXX_Brewery_Milton

XXXX (beer)

XXXX (pronounced "Four X") is a brand of Australian beer brewed in Milton, Queensland by the Castlemaine Perkins brewery. The beer is particularly popular in Queensland and is known for its distinctive taste and branding.

History

The XXXX brand was first introduced in 1924 by the Castlemaine Perkins brewery, which was established in 1878. The name "XXXX" was chosen to signify the high quality of the beer, with each "X" representing a level of quality. The brewery itself was named after the town of Castlemaine, Victoria, where the founders originally started their brewing business before moving to Queensland.

Varieties

XXXX beer comes in several varieties, each with its own unique flavor profile:

• XXXX Bitter: The original XXXX beer, known for its balanced taste and moderate bitterness.
• XXXX Gold: A mid-strength lager introduced in 1991, which has become one of the most popular beers in Australia.
• XXXX Summer Bright Lager: A light, refreshing lager with a lower alcohol content, ideal for hot summer days.
• XXXX Pale Ale: A more recent addition to the XXXX lineup, offering a more robust and hoppy flavor.

Branding and Marketing

The XXXX brand is easily recognizable by its iconic logo, which features four large Xs. The beer is often associated with Queensland culture and is a staple at many local events and celebrations. The brand's marketing campaigns frequently emphasize its Australian heritage and connection to the Queensland lifestyle.

Brewery

The Castlemaine Perkins brewery, located in Milton, Queensland, is one of the oldest and most well-known breweries in Australia. The brewery offers tours where visitors can learn about the brewing process and the history of XXXX beer. The site also includes a bar and restaurant where patrons can sample the various XXXX beers.

Cultural Impact

XXXX beer has a significant cultural impact in Australia, particularly in Queensland. It is often featured in Australian media and is a common sight at sporting events, particularly those involving rugby league and cricket. The beer's association with Queensland has made it a symbol of the state's identity.

See Also

• Beer in Australia
• Castlemaine Perkins
• Milton, Queensland
• Australian beer brands