Yowie (chocolate)

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Yowie surprise-inside chocolate

Yowie is a brand of chocolate confectionery that originated in Australia in the mid-1990s. The product was inspired by the Australian folklore creature known as the Yowie, which is said to be a hairy and elusive creature living in the Australian wilderness, similar to the Bigfoot of North America. The Yowie chocolates are notable for their unique marketing and packaging strategy, which includes small, collectible animal figures encased within a chocolate shell, designed to educate children about wildlife conservation and environmental issues.

History

The concept of Yowie chocolates was developed by Cadbury and a small Australian company, Yowie North America, in 1995. The idea was to create a chocolate product that was not only enjoyable to eat but also educational. Each Yowie chocolate came with a plastic capsule inside, containing a toy animal or a mythical Yowie character, along with a leaflet providing facts about the animal, its habitat, and conservation status.

Initially, Yowie chocolates were a significant success in Australia, quickly gaining popularity among children and collectors alike. However, in the early 2000s, Cadbury discontinued the production of Yowie chocolates due to licensing issues and changes in the company's strategic direction.

In 2014, Yowie chocolates made a comeback, relaunching in the Australian market and expanding into the United States. The relaunch aimed to reintroduce the brand to a new generation of children, with a renewed focus on wildlife conservation and educational content.

Product Description

Yowie chocolates are made from milk chocolate and are shaped like the mythical Yowie creature. The packaging of the chocolate is colorful and eye-catching, designed to appeal to children. Inside each Yowie chocolate is a plastic capsule that contains a collectible figure. These figures are often detailed representations of animals, including endangered and exotic species, with the aim of raising awareness and educating children about wildlife conservation.

Conservation Efforts

One of the key aspects of the Yowie brand is its commitment to environmental and wildlife conservation. The company has partnered with various conservation organizations and initiatives to promote awareness and support for endangered species. Through its collectible figures and educational leaflets, Yowie aims to inspire a love for nature and a desire to protect the environment among young consumers.

Cultural Impact

Yowie chocolates have become a part of Australian pop culture, reminiscent of the 1990s for many Australians. The brand's emphasis on environmental education and conservation has also been praised for raising awareness among children in a fun and engaging way.

See Also

• Cadbury
• Australian folklore
• Wildlife conservation

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