Zima (drink)

Overview of Zima (drink):

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Zima (drink)

Zima is a clear, lightly carbonated alcoholic beverage that was first introduced by Coors Brewing Company in 1993. It is categorized as an alcopop, a term used for sweet, fruit-flavored beverages with a low alcohol content.

History

Zima was marketed as an alternative to beer, an example of what is now referred to as a "cooler". The name "Zima" means "winter" in Slavic languages and was chosen by Coors to evoke a sense of coolness.

Production and Sales

Zima was initially successful, but sales began to decline by the late 1990s. In 2008, Coors, now known as the Molson Coors Brewing Company, discontinued Zima in the United States. However, it continues to be sold in Japan by Molson Coors subsidiary, Coors Japan.

Ingredients and Flavor

Zima is made from fermented corn syrup and carbonated water, with a small amount of malt liquor added for flavor. It has a slightly sweet taste, similar to that of a light wine cooler.

Reception and Legacy

Despite its eventual decline in the United States, Zima has left a lasting impact on the beverage industry. It paved the way for other alcopops, such as Smirnoff Ice and Mike's Hard Lemonade, and remains a popular choice in Japan.

See Also

• Alcopop
• Coors Brewing Company
• Molson Coors Brewing Company

External Links

• Molson Coors Official Website

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