5th Avenue (candy)

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5th Avenue is a chocolate candy bar introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia. The candy bar is currently produced and marketed by The Hershey Company.

History

The 5th Avenue bar was originally introduced by Luden's, a company best known for its cough drops. The candy bar was named after Fifth Avenue in New York City, a street synonymous with luxury and high-end shopping. The original 5th Avenue bar featured a crunchy peanut butter center covered in milk chocolate.

In 1986, The Hershey Company acquired the Luden's brand and its associated products, including the 5th Avenue bar. Hershey's made some changes to the original recipe, including the use of a chocolate coating instead of the original milk chocolate.

Ingredients

The primary ingredients of a 5th Avenue bar include:

• Peanut butter
• Sugar
• Corn syrup
• Vegetable oil
• Cocoa
• Milk
• Salt
• Soy lecithin

Variations

Over the years, the 5th Avenue bar has seen various packaging and marketing changes, but the core product has remained largely the same. There have been limited edition versions and promotional packaging, but the standard bar remains the most popular.

Marketing

The 5th Avenue bar has been marketed through various advertising campaigns over the decades. Early advertisements emphasized its luxurious name and high-quality ingredients. More recent marketing efforts have focused on its crunchy texture and peanut butter flavor.

Related Pages

• The Hershey Company
• Peanut butter
• Chocolate bar
• Candy bar
• Fifth Avenue

See Also

• List of chocolate bar brands
• History of chocolate in the United States

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