ABC (food brand)

Indonesian food brand

ABC is a prominent Indonesian food brand known for its wide range of culinary products, including sauces, condiments, and beverages. Established in 1975, ABC has become a staple in Indonesian households and has expanded its reach to international markets.

History

ABC was founded in 1975 by Heinz ABC Indonesia, a subsidiary of Kraft Heinz Company. The brand quickly gained popularity in Indonesia due to its high-quality products and authentic flavors that cater to the local palate. Over the years, ABC has expanded its product line to include a variety of sauces, syrups, and ready-to-drink beverages.

Products

ABC offers a diverse range of products that are integral to Indonesian cooking and are also enjoyed globally.

Sauces

ABC Sambal Asli

ABC is renowned for its sauces, particularly its sambal, a spicy chili sauce that is a staple in Indonesian cuisine. The brand offers several varieties of sambal, including Sambal Asli, Sambal Extra Pedas, and Sambal Terasi. These sauces are made from fresh ingredients and are known for their rich, authentic flavors.

Another popular product is ABC's kecap manis, a sweet soy sauce that is essential in many Indonesian dishes. Kecap manis is used as a marinade, dipping sauce, and cooking ingredient, adding a sweet and savory flavor to dishes.

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Kecap manis & kecap asin

In addition to kecap manis, ABC also produces kecap asin, a salty soy sauce that complements the sweet version and is used in various recipes.

Beverages

ABC's beverage line includes a variety of fruit-flavored syrups and ready-to-drink products. These beverages are popular for their refreshing taste and are often used to make traditional Indonesian drinks such as es teler and es campur.

Market Presence

ABC has a strong presence in the Indonesian market and is a trusted brand among consumers. The brand's commitment to quality and authenticity has helped it maintain its position as a leader in the food industry. ABC products are also exported to various countries, allowing international consumers to enjoy the flavors of Indonesia.

Cultural Impact

ABC has played a significant role in promoting Indonesian cuisine globally. Its products are often used in Indonesian restaurants worldwide, helping to introduce the unique flavors of Indonesia to a broader audience. The brand's sauces and condiments are also popular among home cooks who wish to recreate authentic Indonesian dishes.

Related Pages

• Indonesian cuisine
• Sambal
• Kecap manis
• Kraft Heinz Company