Afri-Cola

Former names
Alternative names
Etymology
Hotel chain
Preceded by
Surpassed by
Status

Afri-Cola is a German cola brand that was first introduced in 1931. It is known for its distinctive taste and high caffeine content. The brand has undergone several changes in ownership and marketing strategies over the years, maintaining a niche presence in the competitive cola market.

History

Afri-Cola was first produced in 1931 by F. Blumhoffer Nachfolger GmbH. The brand gained popularity in the 1960s with a unique marketing campaign and a stylish bottle design by designer Raymond Loewy. However, in the 1970s and 1980s, Afri-Cola faced stiff competition from larger cola brands like Coca-Cola and Pepsi.

In 1999, the brand was relaunched with an even higher caffeine content and a new marketing campaign aimed at a younger demographic. This move helped to rejuvenate the brand, appealing to a new generation of consumers.

Product Description

Afri-Cola is characterized by its high caffeine content, which is significantly higher than that of most other cola drinks on the market. It is available in several sizes and is typically sold in glass bottles, which are considered a signature of the brand.

Cultural Impact

Afri-Cola has been part of various cultural movements in Germany, particularly during the 1960s and 1970s. It has been seen as a symbol of German counterculture in those decades, often associated with the youth and artistic communities.

See Also

• Cola
• List of brand name soft drinks products
• List of soft drink flavors