Afuri

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AFURI 新宿 (39573231501).jpg
Afuri, SW Portland, Oregon, 2022.jpg

Afuri is a renowned chain of ramen restaurants originating from Japan, known for its unique approach to this traditional Japanese dish. The name "Afuri" is derived from Mount Afuri, located on the eastern edge of the Tanzawa Mountains in Kanagawa Prefecture. The brand pays homage to the purity of the water found in this region, which is a critical component of their ramen broth.

History[edit | edit source]

Afuri was established in the early 2000s, with its first outlet opening in Tokyo, Japan. The founder was inspired by the clear waters of Mount Afuri and sought to create a ramen broth that was both light and flavorful, a departure from the heavier, pork-based broths that dominated the market. This inspiration led to the creation of Afuri's signature yuzu shio ramen, a chicken-based broth flavored with yuzu, a Japanese citrus fruit, offering a refreshing and aromatic twist to the traditional ramen.

Menu[edit | edit source]

The menu at Afuri centers around its signature yuzu shio ramen, but it also offers a variety of other ramen flavors, including yuzu shoyu, spicy miso, and vegan options. The use of fresh, high-quality ingredients, such as locally sourced vegetables and free-range chicken, is a hallmark of Afuri's commitment to quality. In addition to ramen, Afuri restaurants often feature a selection of side dishes, such as gyoza (dumplings), rice bowls, and seasonal specials.

Expansion[edit | edit source]

Following its success in Japan, Afuri began expanding internationally in the late 2010s. It has since opened locations in several countries, including the United States, Singapore, and Portugal, bringing its unique take on ramen to a global audience. Each international Afuri restaurant aims to replicate the quality and experience of dining in its Japanese locations, including the use of local water to closely match the taste and quality of the broth to that of its original recipes.

Cultural Impact[edit | edit source]

Afuri's approach to ramen has contributed to the global appreciation and understanding of this Japanese dish. By focusing on lighter broths and incorporating unique ingredients like yuzu, Afuri has introduced a new perspective on ramen that contrasts with the heavier, pork-based broths that are commonly associated with the dish. This has not only expanded the global palate for ramen but also highlighted the diversity and innovation within Japanese cuisine.

See Also[edit | edit source]

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Contributors: Prab R. Tumpati, MD