Almay

Almay_Logo

Almay is an American cosmetics brand that is known for its hypoallergenic products. The brand was founded in 1931 by chemist Alfred Woititz and his wife Fanny Mae Woititz. Almay is a subsidiary of Revlon, a major player in the cosmetics industry.

History

Almay was established with the goal of creating makeup products suitable for sensitive skin. Alfred Woititz, a chemist, developed the first products using only pure, hypoallergenic ingredients. The brand name "Almay" is a combination of Alfred and Fanny Mae's names.

In 1987, Almay was acquired by Revlon, which expanded the brand's product line and market reach. Today, Almay is known for its commitment to producing high-quality, hypoallergenic, and fragrance-free cosmetics.

Product Line

Almay offers a wide range of products, including:

• Foundations
• Mascara
• Eyeshadow
• Lipstick
• Blush
• Makeup remover

All Almay products are dermatologist-tested and designed to be gentle on the skin. The brand emphasizes the use of clean, non-irritating ingredients.

Commitment to Hypoallergenic Products

Almay is particularly noted for its focus on hypoallergenic products. The brand ensures that all its products are free from common allergens and irritants. This makes Almay a popular choice for individuals with sensitive skin or allergies.

Environmental Initiatives

Almay has also taken steps towards sustainability. The brand has introduced eco-friendly packaging and has committed to reducing its environmental footprint. Almay's products are cruelty-free, and the brand does not test on animals.

Related Pages

• Revlon
• Cosmetics
• Hypoallergenic
• Sensitive skin
• Dermatology