Alpha-Bits

Alpha bits brand logo

Alpha-Bits is a breakfast cereal that was first introduced in 1958 by the Post Cereals division of General Foods. The cereal is made up of oat and corn flour and is shaped like the letters of the alphabet. It is primarily marketed towards children and is known for its educational value as well as its taste.

History

Alpha-Bits was created by a team led by Thomas M. Quigley, a food scientist at General Foods. The cereal was designed to be both fun and educational, allowing children to spell out words with their breakfast. Over the years, Alpha-Bits has undergone several changes in its recipe and marketing strategies. In 2005, the cereal was reformulated to include whole grain as its primary ingredient, in response to growing health concerns.

Ingredients

The primary ingredients in Alpha-Bits include:

• Whole grain oat flour
• Corn flour
• Sugar
• Salt
• Calcium carbonate
• Vitamin C
• Iron
• Vitamin B6
• Vitamin B2
• Vitamin B1
• Vitamin A
• Vitamin D
• Vitamin B12

Marketing and Advertising

Alpha-Bits has been marketed through various advertising campaigns over the years. One of the most notable mascots for the cereal was "Alpha," a friendly robot character who appeared in television commercials during the 1960s and 1970s. The cereal has also been promoted through tie-ins with popular children's shows and movies.

Nutritional Information

Alpha-Bits is fortified with several essential vitamins and minerals, making it a nutritious option for breakfast. A typical serving size of Alpha-Bits provides a significant portion of the daily recommended intake of vitamins and minerals such as Vitamin C, Iron, and Calcium.

Discontinuation and Relaunch

In 2006, Alpha-Bits was discontinued due to declining sales. However, due to popular demand, the cereal was relaunched in 2008 with a new recipe that included more whole grains and less sugar. The relaunch was well-received, and Alpha-Bits continues to be a popular choice among consumers.

Related Pages

• Breakfast cereal
• Post Consumer Brands
• General Foods
• Whole grain
• Vitamin