Amrat Cola
Amrat Cola is a popular soft drink brand in Pakistan. It is a product of the Pakola company, which is one of the oldest brands in the country's beverage industry.
History[edit | edit source]
Amrat Cola was launched in the 1980s by the Pakola company. The company was established in 1950 and is known for its unique green Pakola Ice Cream Soda. The introduction of Amrat Cola was a significant step for the company as it was their first venture into the cola market.
Product[edit | edit source]
Amrat Cola is a carbonated soft drink with a distinct cola flavor. It is available in various sizes, including 250ml, 500ml, and 1.5L bottles. The drink is known for its sweet, refreshing taste and is often consumed with meals or used as a mixer in cocktails.
Market[edit | edit source]
Amrat Cola is primarily consumed in Pakistan, where it competes with international brands like Coca-Cola and Pepsi. Despite the intense competition, Amrat Cola has managed to maintain a loyal customer base due to its unique taste and affordable price.
Criticism and Controversy[edit | edit source]
Like other cola drinks, Amrat Cola has faced criticism for its high sugar content. Health experts have linked excessive consumption of sugary drinks to obesity and other health problems. However, the company maintains that Amrat Cola is safe to consume in moderation.
See Also[edit | edit source]
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Contributors: Prab R. Tumpati, MD