Arun Icecreams

ArunIcecreamsLogo

Arun Icecreams is a popular brand of ice cream in India. It is a part of the Hatsun Agro Product group, which is one of the largest private sector dairy companies in the country. Arun Icecreams is known for its wide range of flavors and high-quality products.

History

Arun Icecreams was established in the year 1970 by R.G. Chandramogan. The brand started with a small production unit in Tamil Nadu and has since grown to become a household name across India. The company initially focused on the southern states but gradually expanded its reach to other parts of the country.

Products

Arun Icecreams offers a diverse range of ice cream products, including:

• Cones
• Bars
• Cups
• Tubs
• Cakes
• Sandwiches

The brand is known for its innovative flavors and has introduced several unique varieties that cater to the diverse tastes of Indian consumers.

Manufacturing and Distribution

Arun Icecreams operates multiple manufacturing facilities equipped with state-of-the-art technology. The company follows stringent quality control measures to ensure the highest standards of hygiene and product quality. The distribution network of Arun Icecreams is extensive, covering urban and rural areas through a network of distributors and retail outlets.

Marketing and Branding

Arun Icecreams has employed various marketing strategies to build its brand image. The company has used television commercials, print media, and digital marketing to reach its target audience. The brand's mascot, a cheerful cow named "Arun," is a recognizable symbol associated with the company.

Community Initiatives

Arun Icecreams is involved in several community initiatives and corporate social responsibility (CSR) activities. The company supports local farmers by sourcing milk directly from them, ensuring fair prices and sustainable practices.

See Also

• Hatsun Agro Product
• Ice cream
• Dairy industry in India
• List of ice cream brands