BOSH!

BOSH!

BOSH! is a plant-based food brand and online platform known for its innovative and accessible vegan recipes. Founded by Henry Firth and Ian Theasby, BOSH! has become a significant influence in the plant-based culinary world, offering a wide range of recipes that appeal to both vegans and non-vegans alike.

History

BOSH! was founded in 2016 by Henry Firth and Ian Theasby, two friends from Sheffield, United Kingdom. Both founders transitioned to a plant-based diet and were inspired to share their culinary creations with a broader audience. They started by posting recipe videos on social media platforms, which quickly gained popularity due to their engaging style and delicious recipes.

Philosophy

The philosophy of BOSH! centers around making plant-based eating accessible, enjoyable, and sustainable. The founders aim to demonstrate that vegan food can be flavorful, satisfying, and easy to prepare. Their recipes often focus on recreating classic dishes with plant-based ingredients, making them appealing to a wide audience.

Media and Publications

BOSH! has expanded beyond social media to publish several best-selling cookbooks. Their first book, "BOSH!: Simple Recipes. Amazing Food. All Plants," was released in 2018 and became a bestseller. They have since published additional cookbooks, each focusing on different aspects of plant-based cooking, such as "BOSH! Healthy Vegan" and "BOSH! How to Live Vegan."

Online Presence

BOSH! maintains a strong online presence through their website and social media channels. They regularly post new recipes, cooking tips, and lifestyle content. Their YouTube channel features recipe demonstrations and has garnered a large following, contributing to the growing interest in plant-based diets.

Impact

BOSH! has played a significant role in popularizing plant-based diets in the UK and beyond. Their approachable style and emphasis on flavor have helped to dispel myths about vegan food being bland or difficult to prepare. They have inspired many individuals to incorporate more plant-based meals into their diets, contributing to the broader movement towards sustainable eating.

See Also

• Veganism
• Plant-based diet
• Sustainable eating

References

• Firth, Henry, and Ian Theasby. "BOSH!: Simple Recipes. Amazing Food. All Plants." HarperCollins, 2018.
• "BOSH!" Official Website. [1](https://www.bosh.tv/)

External Links

• [BOSH! Official Website](https://www.bosh.tv/)
• [BOSH! YouTube Channel](https://www.youtube.com/channel/UCq9HwE0CVyS9eFuK5r8SZ9g)