Becel

Becel is a brand of margarine and other food products marketed in various countries around the world, including the United Kingdom, Canada, and parts of Europe. The brand is known for its focus on heart health, often promoting its products as a healthier alternative to butter. Becel margarine is made from a blend of vegetable oils, including sunflower oil, canola oil, and linseed oil, which are sources of omega-3 and omega-6 fatty acids. These fatty acids are essential for maintaining heart health and are a significant part of Becel's marketing strategy.

History

Becel was introduced in the 1950s as part of a health initiative to provide consumers with a healthier alternative to butter. The name "Becel" is derived from the initial letters of three key ingredients: B from Barley, E from Eggs, and CEL from CELery. Over the years, the brand has expanded its product line to include not only margarine but also cooking oils, salad dressings, and spreads designed for specific dietary needs, such as reduced salt or added plant sterols to help lower cholesterol levels.

Products

Becel's product range varies by market but generally includes:

• Original Margarine - The flagship product, made with a blend of vegetable oils.
• Olive Oil Margarine - A variant that includes olive oil for a different flavor profile and additional health benefits.
• Light Margarine - A lower-fat version of the original margarine.
• ProActiv Margarine - Enriched with plant sterols that can help reduce cholesterol levels.

Health Benefits

Becel products are marketed with a focus on their health benefits, particularly for heart health. The inclusion of omega-3 and omega-6 fatty acids, which are known to help maintain normal blood cholesterol levels, is a key selling point. Additionally, the ProActiv range offers products designed to actively reduce cholesterol levels, providing an option for consumers looking to manage their heart health through diet.

Controversies

Despite its health-focused branding, Becel has faced criticism and controversy. Some nutritionists argue that while vegetable oils can be part of a healthy diet, the process of turning these oils into margarine can negate some of the health benefits. There have also been debates about the health implications of consuming plant sterols and their effectiveness in reducing cholesterol levels.

Environmental and Ethical Considerations

Becel's parent company has made commitments to sustainable sourcing of ingredients, particularly palm oil, which is a common concern for environmentally conscious consumers. The brand has taken steps to ensure that its palm oil is sourced from suppliers that adhere to responsible production standards to minimize environmental impact.

See Also

• Margarine
• Butter
• Omega-3 fatty acids
• Omega-6 fatty acids
• Cholesterol