Brooke Bond Taj Mahal

Brooke Bond Taj Mahal is a renowned brand of tea sold in India. It is a product of Unilever, a British-Dutch multinational consumer goods company. The brand is named after the iconic Taj Mahal, a symbol of India's rich history and cultural heritage.

History

The Brooke Bond Taj Mahal brand was launched in 1966 by Brooke Bond & Co. India Ltd, a subsidiary of Unilever. The brand was created with the aim of providing a high-quality tea experience to Indian consumers. Over the years, it has become synonymous with strong, aromatic, and flavorful tea.

Product Range

Brooke Bond Taj Mahal offers a range of tea products, including black tea, green tea, and flavored teas. The brand is known for its distinctive taste, which is attributed to the selection of high-quality tea leaves from the best tea gardens in India.

Marketing and Advertising

Brooke Bond Taj Mahal has been associated with several high-profile marketing and advertising campaigns. The brand's tagline, "Wah Taj!", is one of the most recognized slogans in Indian advertising. The brand has also been endorsed by notable Indian personalities, including the famous classical musician Zubin Mehta and the Bollywood actor Saif Ali Khan.

Social Initiatives

In addition to its commercial activities, Brooke Bond Taj Mahal has been involved in various social initiatives. The brand has promoted Indian classical music through the Taj Mahal Tea House and the Brooke Bond Taj Mahal Tea Music CDs. It has also supported environmental sustainability through its participation in the Rainforest Alliance certification program.

See Also

• Brooke Bond
• Unilever
• Tea in India