Bubble Yum

Bubble Yum is a brand of bubble gum that is marketed by The Hershey Company. Introduced in 1975 by Life Savers, the bubble gum was the first soft bubble gum to enter the market, making its debut in the United States and revolutionizing the bubble gum industry.

History

Life Savers, a division of E.J. Brach & Sons, introduced Bubble Yum in 1975. The product was a result of the company's efforts to create a soft bubble gum that consumers could enjoy. Prior to the introduction of Bubble Yum, bubble gums were typically hard and required some effort to chew. Bubble Yum's soft texture was a significant departure from the norm, and it quickly gained popularity among consumers.

In 2000, The Hershey Company acquired Bubble Yum as part of its purchase of several brands from Nabisco. Today, Bubble Yum is one of the best-selling bubble gum brands in the United States.

Product

Bubble Yum is available in several flavors, including original, grape, watermelon, and strawberry. The gum is known for its soft texture, which makes it easier to chew and blow bubbles. Each piece of Bubble Yum is individually wrapped and is larger than most other types of bubble gum.

Controversy

In the late 1970s, a rumor spread that Bubble Yum contained spider eggs. The rumor was so widespread that Life Savers had to launch a public relations campaign to dispel the myth. The company issued a statement explaining that the soft texture of Bubble Yum was due to the use of a synthetic ingredient, not spider eggs.

See also

• List of chewing gum brands
• The Hershey Company
• Life Savers