Calimax
Calimax is a prominent supermarket chain in Mexico, primarily operating in the Baja California region. Established in 1939, Calimax has grown to become one of the leading grocery retailers in the area, known for its wide range of products and customer-centric services.
History[edit | edit source]
Calimax was founded by Luis González Obregón in Tijuana, Baja California. The first store was a small grocery outlet, but it quickly gained popularity due to its commitment to quality and customer service. Over the decades, Calimax expanded its operations, opening multiple stores across the region.
Operations[edit | edit source]
Calimax operates numerous stores in various formats, including supermarkets, hypermarkets, and smaller neighborhood stores. The chain offers a diverse range of products, including fresh produce, meat, dairy, bakery items, household goods, and more. Calimax is known for sourcing local products and supporting regional suppliers.
Community Involvement[edit | edit source]
Calimax is actively involved in community initiatives and charitable activities. The company supports local schools, food banks, and various non-profit organizations. It also runs programs aimed at promoting healthy eating and sustainable practices among its customers.
Competitors[edit | edit source]
Calimax faces competition from other major supermarket chains in Mexico, such as Soriana, Chedraui, and Walmart de México y Centroamérica. Despite the competition, Calimax has maintained a strong presence in the Baja California region due to its loyal customer base and strategic locations.
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Contributors: Prab R. Tumpati, MD